Naish acquired by Kubus Sports

Altra notizia fresca, fresca e parecchio sfiziosa di questo inizio di 2023… è l’acquisizione del brand NaishSails da parte di Kubus Sports, lo storico distributore (ndr. da oltre 20 anni…) con sede nei Paesi Bassi, dei prodotti dello zio Robby in Europa… a darne notizia non più tardi di ieri il sito ufficiale del distributore olandese.

Naish, the legendary Maui based company of 24 time windsurfing world champion and pioneer of Stand Up Paddling, Kiteboarding, and Wingsurfing Robby Naish, has been acquired by Kubus Sports, a Netherlands based internationally leading sports equipment brands platform. With the acquisition of Naish, a leading brand in water sports equipment, Kubus Sports strengthens its global market position within the fun & water sports industry.
Kubus Sports has acquired Nalu Kai Incorporated, (the Maui based operating company of the Naish brand) as well as its subsidiary Pacific Board Sports, (Naish’ US distribution company.)
Naish and Kubus Sports have a long and respectful history of more than 20 years, whereby Kubus Sports has acted as a value-added distribution partner for Naish’ water sports equipment products in Europe. The sale of Naish to Kubus Sports takes the cooperation to a new level and will boost further growth and investment in the well-known and pioneering water sports equipment brand. Naish and Kubus Sports will integrate their organizations with the aim to further strengthen the product development, product portfolio, sales and operations.
Robby Naish will continue to drive product innovation and will stay on as brand ambassador.
Naish’ Hawaiian headquarter will remain the core of the R&D program and heritage of the brand for future marketing. Naish’ sales organization on the US mainland will be further strengthened.
Kubus Sports aims to build a home of premium sports equipment brands: from fun & water sports to winter sports and field hockey. In addition to the legendary Naish brand, the portfolio of +10 premium iconic brands includes amongst others Prolimit and STX, both leading fun & water sports equipment brands distributed in 60+ countries globally. With the acquisition of Naish, Kubus Sports has taken another step in building an internationally leading sports equipment brands platform, following the acquisition of Brabo Hockey and Princess Hockey and introduction of new brands such as Ohana and Brabo Padel. By becoming part of Kubus Sports, Naish can accelerate the broadening of its product portfolio, while further strengthening its global distribution power and presence in all global markets.

Robby Naish comments: My parents started Naish Hawaii in our Kailua garage in 1979, making and selling custom windsurfing boards that were ridden and cherished all over the world. I expanded the reach of the Naish brand in the mid ‘90’s with the launch of Naish Sails Hawaii windsurfing sails. A quarter century later the Naish brand has grown into a complete board riding company with a full range of products for windsurfing, kitesurfing, Stand Up Paddling, foil surfing, and wing foiling.
The driving force behind the Naish business has always been a love for these sports and an undying passion for riding the wind and waves. I’m proud of what we’ve accomplished. But I’ve also come to realize that I have taken the business as far as my passion, knowledge and knowhow will allow. For the Naish brand to meet its full potential requires new direction, new structure, and new energy. This partnership with Kubus Sports will provide that, as well as the resources and infrastructure needed to meet the challenges of a rapidly changing business landscape. I am excited to see Kubus Sports push the Naish brand to the next level. I’m also excited to slow my life down a bit. This acquisition frees me up from the day-to-day operations and stresses and will allow me to re-focus on why I started doing this in the first place: getting out on the water… riding, for the pure fun and enjoyment of it. I look forward to sailing into the future with Kubus Sports and the Naish brand, and continuing to share my passion for water, wind, and waves with people around the globe.”

Alex Cretier, CEO at Kubus Sports, complements: “We at Kubus Sports are extremely excited about this opportunity for both companies. We will further strengthen the distribution and portfolio of the Naish brand. The acquisition at the same time puts us in a position to grow our presence in all main markets around the world. The Naish brand is unique, based on Hawaii and is bearing the name of the living legend in all water disciplines. When you want to identify yourself with one of our water sports, there is one brand that exudes love for the sport and that is Naish. Together with Robby, we continue to work on building our brand.”

 

4 thoughts on “Naish acquired by Kubus Sports

  • 12 Gennaio 2023 in 8:34
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    Grazie per gli auguri… finche c’è passione e il fisico regge, vento e onde rimarranno il più bel regalo anche per i prossimi compleanni!

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  • 11 Gennaio 2023 in 9:46
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    Caro Giampaolo non sono bene a conoscenza dei contorni di questa operazione da poter dare ulteriori informazioni… ma dato che si parla di compleanni “pesanti” considerata l’età raggiunta da zio Robby e pure dal suo amico ligure di tua conoscenza 🤣🤣🤣🤣… se qualcuno acquisisse anche Wind News, lasciandomi andare in pensione, seppure a spese mie, a surfare senza più rotture di balle… 🤣🤣🤣🤣 non ci vedrei proprio niente di male!
    A parte gli scherzi (e chi scherza?!)… non girare il coltello nella piaga 🤣🤣🤣🤣 per quanto riguarda la triste ricorrenza che cade tra pochi giorni!
    Se mai riuscissi a rientrare a casa prima del “simpatico” evento… sparisco per 10 giorni 🤣🤣🤣🤣… così la festa a sorpresa… la fanno a qualcun altro!

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    • 11 Gennaio 2023 in 13:21
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      Sicuramente bisognerebbe sapere cosa c’è dietro come sempre, spero che Robby sia contento e non costretto. Il coltello non lo giro perché sono ben più avanti, purtroppo,e comunque approfitto,dato che non ci vediamo mai a mollo per diversità di orario e spot,per farti i miei auguri, soprattutto che tu possa continuare a lungo a godere di vento e onde. Ciao!!

  • 11 Gennaio 2023 in 9:30
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    Triste. Questa è la prima parola che mi viene in mente da vecchio windsurfista di età e pratica. Quando un marchio leggendario viene assorbito dalla piovra non è mai una bella cosa,a meno che non fosse in grande difficoltà e sia stato salvato. Che comunque non è bello lo stesso. Spero che veramente lo zio possa essere più rilassato e dedicarsi maggiormente al puro “ride for fun”, ma detto da uno che è in acqua (e che acqua) tutti i giorni non so quanto sia veritiero. Gli auguro comunque tutto il bene del mondo per quello che ha fatto per il nostro amato sport,specie quest’anno che compie i 60 come qualcun altro di nostra conoscenza…..

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